Sell-In Contest Design
Time-boxed dealer contests that push priority SKUs without cannibalising the rest of the line.
Contests work when the scoring rule is fair, visible, and tied to sell-in you can verify. We design contest windows, scoring methods (volume, mix, new-account opens), and league communications that keep dealers engaged through the period. Guardrails prevent dumping and protect margin while still creating urgency around the focus range.
From THB 55,000 per contest cycle — informational guide only; no payment on this site.
What you receive
- Contest rules and scoring sheet
- Weekly league update template
- Anti-dumping and eligibility guards
- Closing ceremony or digital recognition plan