Map the dealer tiers
We clarify exclusive dealers, multi-brand wholesalers, and sub-dealers so thresholds and rewards fit how volume actually moves.
The incentive ladder
A practical sequence we use to design dealer incentive campaigns that dealers can follow from briefing day to settlement.
Write the one-page ladder
Volume bands, payout rates, SKU weighting, and settlement month — readable in a single briefing without a spreadsheet.
Set guardrails
Eligibility, returns handling, and anti-dumping rules that keep contests fair and protect next-month inventory.
Brief and track
Workshops for sales managers and dealers, then mid-quarter scorecards so progress is visible before payout.
Fulfil and close
Reward logistics and settlement notes that match what dealers were promised on day one.