Sell-In Contests Without Channel Dumping
Volume spikes that flood the next month destroy trust. Guardrails keep contests sharp and fair.
A contest that rewards raw volume alone invites end-of-period dumping. Inventory sits, returns climb, and honest dealers feel punished.
Better scoring mixes volume with mix quality, new-account opens, or sell-out proof where available. Caps per week and clear return policies reduce gaming.
Our sell-in contest designs always include anti-dumping language dealers can see before they opt in.